Armstrong to be spokesman for Michelob

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Duke
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Lance Armstrong to be spokesman for Michelob Ultra (AP) - Cycling great Lance Armstrong has inked a deal with Anheuser-Busch InBev to be the spokesman for the company's Michelob Ultra brand of beer. The seven-time winner of the Tour de France and the brewer announced the three-year deal Tuesday. Armstrong will appear in two television ads featuring the brand, and his image will be in outdoor, print and in-store advertising and possibly packaging. via [Yahoo Cycling News]

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