In the past decade, a thriving beer culture has blossomed in America, which now boasts the most stylistically diverse lineup of beers on earth. But with such great variety comes the inherent challenge of consumer education, particularly at the point of purchase. Responding to this challenge, pioneering beverage wholesalers have joined forces to provide brewers with a central marketing platform, deemed Great Brewers. The mission of Great Brewers is to bridge the gap between the world’s great brewers and the consumers who enjoy their products, with a paramount focus on education and on enhancing beer distribution practices through the sharing of information.
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